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faridulmkt@ru.ac.bd, mfislam2001@yahoo.com

Professor, Department of Marketing, University of Rajshahi, Rajshahi-6205 Bangladesh


DR. MD. FARIDUL ISLAM
PROFESSOR
Marketing

Education Summary  
MBA (Raj), MSc (Gothenburg), PhD (Curtin, WA)
Research Interest  
Tourism, Services Marketing
Level Institution Year
Doctoral
(Doctor of Philosophy)		 Curtin University, Australia 2013
Masters
(Master of Science)		 Gothenburg University, Sweden 2006
Masters
(Master of Business Studies)		 Department of Marketing, Rajshahi University 1990
Bachelor/Honors
(Bachelor of Commerce)		 Department of Marketing, University of Rajshahi 1989
Higher Secondary
(Higher Secondary Certificate)		 New Govt. Degree College 1986
Secondary
(Secondary School Certificate)		 Mashkatadighi High School 1984

Experience in Rajshahi University

Duration Organization/Institute Position
2013-08-20 to Department of Marketing, University of Rajshahi, Bangladesh PROFESSOR
2006-06-08 to 2013-08-19 Department of Marketing, University of Rajshahi, Bangladesh ASSOCIATE PROFESSOR
1999-01-15 to 2006-06-07 Department of Marketing, University of Rajshahi, Bangladesh ASSISTANT PROFESSOR
1996-01-15 to 1999-01-14 Department of Marketing, University of Rajshahi, Bangladesh LECTURER

Experience in other Organization/Institute

Duration Organization/Institute Position
2014-05-16 to 2015-07-15 Dept. of Marketing & Management, Curtin University of Technology, Sarawak, Malaysia Lecturer
2011-06-15 to 2013-06-15 School of Marketing, Curtin University of Technology, Western Australia Sessional Academic (Part-time)
1994-06-15 to 1996-06-14 Arab Bangladesh Bank Limited, Dhaka, Bangladesh Probationary Officer
Download Publication List

Journal

1. Hasan, M., Islam, M. F. and Rahman, M. M. (2008) "Performance of Bangladesh in Overseas Employment: An Analysis" Rajshahi University Journal of Social Science and Business Studies, vol. 16, pp. 291-305.

Published: May 2026
2. Ghosh, T., Islam, M. F., & Chitra, S. S. "Visitors’ perception towards heritage museum management: An empirical study on Varendra research museum" Journal of Ekonomi, 6(2), 75-84

Published: September 2024

External Link
3. Bala, T., Jahan, I., Al Amin, M., Tanin, M. H., Islam, M. F., Rahman, M. M., & Khatun, T. "Service Quality and Customer Satisfaction of Mobile Banking during COVID-19 Lockdown; Evidence from Rural Area of Bangladesh" Open Journal of Business and Management, 9, 2329-2357

Published: September 2021

External Link
4. Hasan, M.K., Abdullah, S.K., Islam, F., & Neela, N.M. "An Integrated Model for Examining Tourists’ Revisit Intention to Beach Destinations" Journal of Quality Assurance in Hospitality and Tourism, Vol. 21(6), 716-737

Published: March 2020

External Link
5. Hasan, M., Abdullah, S., Lew, T. and Islam, M. F. "Determining factors of tourists’ loyalty to beach tourism destinations: a structural model" Asia Pacific Journal of Marketing and Logistics, Vol. 32, No. 1, pp. 169-187

Published: July 2019

External Link
6. Hasan, M., Abdullah, S., Lew, T. and Islam, M. F. "The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism" International Journal of Culture, Tourism and Hospitality Research, Vol. 13 No. 2, pp. 218-234

Published: June 2019

External Link
7. Hasan, M.K., Abdullah, S.K., Lew, T.Y, & Islam, M. F. "Tourists’ Satisfaction and Destination Loyalty: A Case Study on Cox’s Bazar Beach of Bangladesh" International Journal of Leisure and Tourism Marketing, Vol. 6 No. ¾, pp. 174-193

Published: January 2019

External Link
8. Rana, M. S., Islam, M. F. and Saha, S. K. "Halal Tourism Development in Bangladesh: The Conceptual Issues" Journal of Business Studies, Vol. 11, No. 2, pp. 37- 46.

Published: August 2018
9. Roy, S. S., Islam, M. F. and Islam M. R. "Wetland-based tourism development in rural Bangladesh: Rhetoric or Reality?" Journal of Business Studies, Vol. 11, No. 2, pp. 153- 184.

Published: August 2018
10. 12. Al Jamil, M. A., Sobhan, S. and Islam, M. F. "Factors Influencing Consumers’ Choice to Purchase Apparel Products through Online in Bangladesh" Journal of Business Studies, Vol. 11, No. 1, pp. 1-17.

Published: March 2018
11. Chitra, S. S. and Islam M. F. "Cultural Events in Educational Institutions: Rhetoric or Reality" Journal of Business Studies, Vol. 11, No. 1, pp. 88-100.

Published: January 2018
12. Hasan, M. K., Ismail, A. R. and Islam M. F. "Tourist risk perceptions and revisit intention: A critical review of literature" Cogent-Business & Management, Vol. 4, pp. 1- 17

Published: November 2017

External Link
13. Islam, M. F. "An Investigation into the relationship between Handicrafts, Tourism and Poverty in Rural Bangladesh" Journal of Business Studies, Vol. 10, No. 2, pp. 19-34.

Published: June 2017
14. Islam, F. and Carlsen, J. "Indigenous communities, tourism development and extreme poverty alleviation in rural Bangladesh" Tourism Economics, Vol. 23, No. 3, pp. 645- 654.

Published: August 2015

External Link
15. Islam, F. and Carlsen, J. "Tourism in Rural Bangladesh: Unlocking Opportunities for Poverty Alleviation?" Tourism Recreation Research, vol. 37, no. 1, pp. 37-45.

Published: January 2015

External Link
16. Ali, M. B., Islam M. F. and Rahman, M. R. "Development of Rural Tourism: Searching for a New Tourist Destination" Rajshahi University Journal of Social Science and Business Studies, vol. 18, pp. 107-118.

Published: March 2010
17. Ali, M. B. and Islam, M. F. "Developing Beach Tourism: A Case of Bangladesh" Journal of the Faculty of Business Administration, vol. 8, no. 1&2, pp. 1-22.

Published: May 2009
18. Islam, M. F. and Hossain, M. E. "Tourists’ Preferences and Loyalty towards Tourism Destination: An Empirical Investigation" Rajshahi University Journal of Social Science and Business Studies, vol. 16, pp. 231-251.

Published: August 2008
19. Hossain, M. E. and Islam, M. F. "Factors Affecting the Domestic Tourist for Selection of a Tour Destination in Bangladesh: A Multivariate Analysis" International Journal of Tourism and Hospitality Systems, vol. 1, no. 1, pp. 27-42.

Published: September 2007
20. Islam, M. F. "Tourism in Bangladesh: A Case Study of Bangladesh Parjatan Corporation" Rajshahi University Studies Part-C, vol. 12, pp. 291-305.

Published: June 2004
21. Islam, M. F. and Islam, M. N. "Tourism in Bangladesh: An Analysis of Foreign Tourist Arrivals" Journal of Travel and Tourism Research , vol. 4, no. 1, pp. 26-39.

Published: February 2004
22. Saleh, M. A. and Islam, M. F. "Export of Shrimp from Bangladesh-Its Trend and Performance" Khulna University Business Review, vol. 3, no. 1, pp. 48-53.

Published: October 2002
23. Islam, M. F. and Islam, M. N. "Financing Pattern of Working Capital in Sugar Industry of Bangladesh" Rajshahi University Journal of Marketing, vol. 3, no. 1, pp. 39- 52.

Published: August 2002

Conference

1. Chitra, S. S., Saha, S. K. & Islam, M. F. "An Investigation of the Tourists’ Revisit Intention towards Heritage Tourism: A Case Study on Varendra Research Museum" International Conference on Business and Sustainable Development (ICBSD), University of Rajshahi, Bangladesh

Published: February 2018
2. Islam, M. F. and Carlsen, J. "Indigenous Communities, Tourism Development and Extreme Poverty Alleviation of Rural Bangladesh" BEST EN Conference, June 23-26, 2013, Taylor’s University, Kuala Lumpur, Malaysia.

Published: June 2013
3. Islam, M. F. and Carlsen, J. "Protected Areas, Tourism Development and Poverty in Bangladesh, Presented on the CAUTHE Conference" Presented on the CAUTHE Conference, 8-11 February, UniSA, Adelaide.

Published: February 2011
4. Islam, M. F. and Carlsen, J. "Tourism and Rural Poverty in Bangladesh: Unlocking Opportunities for the Poor" Presented on the 4th Asian Business Research Conference, 23-24 December, Dhaka, Bangladesh.

Published: December 2010

Organizational Behavior

The course introduces various principles and concepts of management and their applications in influencing individual and group behaviour in an organisational setting. Apart from that this course focuses on the application of behavioural science theory and

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Consumer Behavior

The purpose of this course is to provide students with a usable managerial understanding of consumer behavior. The core concept of marketing, consumer is the king, So, it is the responsibility of any business to know your customer and to satisfy the needs

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Services Marketing

This course provides an introduction to the field of services marketing. It establishes the importance of the services sector in the world economy and need for the services marketing education. The course focuses on the most substantial changes taking pla

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Retail Management

This course introduces the principles of managing retail businesses. It covers retail formats, merchandising, pricing, store operations, customer service, and supply chain coordination. the focus is on developing strategies and operational skills needed t

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Tourism and Hospitality Management

This course has been designed to provide students an in depth knowledge aspects relating to the tourism and hospitality industry and provide them with an understanding of the applications of marketing principles in range of tourism and hospitality product

Marketing Theory and Practices

This course provides basic foundation in marketing as well as insights into contemporary marketing applications. Exposure to marketing terms and concepts and integration of these terms and concepts into marketing focused thought process will enable the st

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Strategic Marketing

This course examines how organizations design and implement marketing strategies to gain competitive advantage.It emphasizes market analysis, positioning, and long term strategic decision-making.

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