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M. MAHBUBAR RAHMAN
PROFESSOR
Marketing
- Education Summary
- Ph.D (Department of Business Administration, Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia.)
- Research Interest
- Total Quality Management, Service quality and Tourism, Hospitality Mannagement, Customer Satisfaction and Customer Loyalty, Services Marketing, Relationship Marketing, Medical Tourism
| Level | Institution | Year |
|---|---|---|
| Doctoral (PhD in Total Quality Management) |
Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia. | 2018 |
| Masters (Master of Business Studies) |
Department of Marketing, University of Rajshahi, Bangladesh | 1991 |
| Bachelor/Honors (Bachelor of Commerce (Honors)) |
Department of Marketing, University of Rajshahi, Bangladesh. | 1990 |
Experience in Rajshahi University
| Duration | Organization/Institute | Position |
|---|---|---|
| 2018-06-30 to | Department of Marketing, University of Rajshahi, Bangladesh. | PROFESSOR |
| 2008-04-23 to 2018-05-28 | Department of Marketing, University of Rajshahi, Bangladesh. | ASSOCIATE PROFESSOR |
| 1999-01-11 to 2008-03-12 | Department of Marketing, University of Rajshahi, Bangladesh. | Assistant Professor |
| 1996-01-16 to 1999-01-20 | Department of Marketing, University of Rajshahi, Bangladesh. | Lecturer |
Experience in other Organization/Institute
| Duration | Organization/Institute | Position |
|---|---|---|
| 2020-06-09 to 2024-12-11 | Tourism Development and Livelihoods of Local Communities in Protected Areas of Bangladesh, Institute of Bangladesh Studies, University of Rajshahi, Bangladesh | PhD Supervisor |
| 2015-01-13 to 2017-12-14 | Department of Business Administration, Kuliyyah of Economics and Management Sciences, International Islamic University Malaysia. | Sessional Academic |
Journal
| 1. |
Bala, T., Jahan, I., Al Amin, M., Tanin, M. H., Islam, M. F., Rahman, M., & Khatun, T.
(2021).
"Service Quality and Customer Satisfaction of Mobile Banking during COVID-19 Lockdown; Evidence from Rural Area of Bangladesh."
Open Journal of Business and Management, 9, 2329-2357
Published: September 2026
|
| 2. |
Hossain, Z., Rahman, M., & Islam, M. F.
"“Digitalisation Challenges in Grassroots Tourism: Contextualising Innovation Resistance Theory for Informal Homestays in Bangladesh."
Asian Journal of Business Research (AJBR); 16(1), 149-168. [Scopus: Q2, ABDC
Ranked C]
Published: April 2026
|
| 3. |
Hossain, Z., Rahman, M., Hossain, K., & Kumar, S.
"Investigating Tourists' online
Travel Agency Selection Intention: An Empirical Analysis on Bangladesh."
Geo Journal of Tourism and Geosites, 50(4), 1212-1223. [Scopus: Q1]
Published: September 2023
|
| 4. |
Khanom, S., Rahman, M., & Islam, F. (2023).
"Stakeholders’ Role in Protected Area Tourism Development: A Thematic Analysis."
SSRG International Journal of Economics and Management Studies, 10(5), 11-18.
Published: May 2023
|
| 5. |
Mahmud, M. S., Rahman, M., Lima, R. P., & Annie, E. J. (2021)
"Outbound medical tourism experience, satisfaction and loyalty: lesson from a developing country."
ournal of Hospitality
and Tourism Insights, 4(5), 545-564. . [Scopus: Q1, ABDC Ranked C]
Published: November 2021
|
| 6. |
Islam, R., Ahmed, S., Rahman, M., & Al Asheq, A. (2021)
"Determinants of service quality and its effect on customer satisfaction and loyalty: an empirical study of private banking sector"
The TQM Journal, 33(6), 1163-1182. [Scopus: Q1, ABDC Ranked B]
Published: October 2021
|
| 7. |
Rahman, M., Islam, R., & Mahmud, M. S. (2021).
"Spread of COVID-19 and citizens' behaviour: a comparison of importance-compliance analyses among Bangladeshis and Malaysians."
International Journal of Behavioural and Healthcare Research, 7(4), 264-288.
Published: July 2021
|
| 8. |
Mahmud, M. S., Rahman, M., Masud-Ul-Hasan, M., & Islam, M. A. (2021).
"Does ‘COVID-19 phobia’ stimulate career anxiety?: Experience from a developing country."
Heliyon, 7(3). [Scopus: Q1]
Published: March 2021
|
| 9. |
Rahman, M., Islam, R., Wan Husain, W. R., & Ahmad, K. (2019).
"Developing a hierarchical model to enhance business excellence in hotel industry of Bangladesh."
International Journal of Contemporary Hospitality Management, 31(4), 1836-1856. [Scopus: Q1, ABDC Ranked A]
Published: April 2019
|
| 10. |
Rahman, M., & Islam, R. (2018).
"Importance-performance analysis of service quality dimensions for the Bangladeshi hotel industry."
International Journal of Business and Systems Research, 12(4), 365-390. [Scopus: Q4]
Published: October 2018
|
| 11. |
Rahman, M.,
"A Comparative Study on Customers Attitude towards the Microcredit Services
of Two NGOS in Bangladesh."
IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 4. Ver. V (April. 2018), PP 15-20
Published: June 2018
|
| 12. |
Rahman, M., & Islam, R. (2016).
"Selection of institution of higher learning for study abroad: A
Malaysian case study."
Malaysian Management Review, 51(1), 33-48.
Published: June 2016
|
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