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masumzaman@ru.ac.bd, mnzmkt@yahoo.com, masumgbs@gmail.com

Department of Marketing, Faculty of Business Studies, University of Rajshahi, Bangladesh


DR. MD. NURUZZAMAN
PROFESSOR
Marketing

Education Summary  
B.Com.(Hons)(Raj), MBS(Raj), M.Sc.(Sweden), PhD(Australia)
Research Interest  
Supply Chain Management, International Business, International Marketing, E-Commerce, Internet Marketing and Digital Marketing
Level Institution Year
Doctoral
(PhD)		 Curtin University, Australia 2014
Masters
(M.Sc.)		 Gothenburg University, Sweden 2006
Masters
(MBS)		 University of Rajshahi 1989
Bachelor/Honors
(B.Com.(Hons))		 University of Rajshahi 1988

Experience in Rajshahi University

Duration Organization/Institute Position
2013-08-18 to Department of Marketing PROFESSOR
2006-06-08 to 2013-08-17 Department of Marketing ASSOCIATE PROFESSOR
1999-01-21 to 2006-06-07 Department of Marketing ASSISTANT PROFESSOR
1996-01-21 to 1999-01-20 Department of Marketing LECTURER

Experience in other Organization/Institute

Duration Organization/Institute Position
2023-01-16 to 2026-01-15 Department of Marketing Chairman
2022-01-01 to 2026-07-29 Department of Business Administration Adjunct Faculty
2006-11-06 to 2008-02-20 Madar Bux Hall Assistant House Tutor
2006-02-15 to 2008-07-16 Asian University of Bangladesh Adjunct Faculty
1994-06-01 to 2016-01-20 Sadharan Bima Corporation Assistant Manager
1994-01-01 to 1994-05-31 Sonali Papers and Packaging Company Limited Marketing Executive

Book

1. Md. Nazim Uddin, A. K. M. Ahasanul Haque, Md. Nuruzzaman, and Lutfun Nahar "Impact of Sustainability Mediated by Corporate Governance in Extra Large Size Microfinance Institutions of Bangladesh" Contemporary Business Research in the Islamic World, Pages 205-225, https://doi.org/10.1007/978-981-97-5400-7

Published: December 2024
2. Ahasanul Haque, Arun Kumar Tarofder, Mohammad Shamsuddoha, Md Nuruzzaman, Mohammad Moshiur Rahman, Majed M., M. Abusharar and Cansu Tor-Kadıoglu "Integrated Effects of Marketing Stimuli on Customer Loyalty in Palestine Grocery Supply-Chain; Does satisfaction Perform Mediating Role?" Research on Islamic Business Concepts, Springer professional, pp 95-120, Springer Nature Singapore.

Published: December 2023
3. Ahasanul Haque, Arun Kumar Tarofder, Mohammad Shamsuddoha, Md Nuruzzaman, Mohammad Moshiur Rahman, Majed M., M. Abusharar and Cansu Tor-Kadıoglu "Integrated Effects of Marketing Stimuli Towards Gaining Competitive Supply-Chain of Grocery Products: The Palestine Market Experience" Research on Islamic Business Concepts - Proceedings of the 13th Global Islamic Marketing Conference. Accepted to publish in Springer Book, Business and Economics, indexed by Scopus.

Published: December 2022
4. Md. Nuruzzaman "Improving competitiveness in Manufacturing-Wholesaling-Retailing supply chain Advances in Business, Marketing and Purchasing" Series: Sustaining CompetitiveVol-22A, edited by Woodside and Quaddus, published by Emerald Achieved Emerald Literati Network Awards for Excellence-2016

Published: December 2016

Book Chapter

1. Md Nuruzzaman, edited by Woodside and Quaddus "Improving competitiveness in Manufacturing-Wholesaling-Retailing supply chain" Advances in Business, Marketing and Purchasing, Series: Sustaining CompetitiveVol-22A,Publish by Emerald

Published: January 2015

Journal

1. Md. Rafiqul Islam; Dr. Md. Nuruzzaman "The Influence of Brand Familiarity, Price Sensitivity, and Peer Influence on Consumers' Brand Choice: Evidence from the FMCG Sector in Bangladesh." International Journal of Innovative Science and Research Technology, University of Rajshahi.Vol 11, Issue 4, April-2026, ISSN No-2456-2165, https://doi.org/10.38124/ijisrt/26apr436, pp 828-833

Published: April 2026
2. Rana, M. S., Uddin, M. S. U., Nuruzzaman, M., Bhadra, S., Uddin, M. K., & Rana, M. S. "Unveiling Underlying Factors Affecting Consumer Loyalty of Sweetmeat Products: Findings from SEM and fsQCA" Journal of Posthumanism(Q1),Vol.5,No.7,p.1293–1312, https://doi.org/10.63332/joph.v5i7.2923

Published: November 2025
3. Kumar Biswazit Saha, A. F. M Fazle Rabbi, Md. Nuruzzaman , and Nishat Mahmud "Analyzing Raw Material Procurement Risk in the Supply Chain Management of Bangladeshi Readymade Garment Industry" Canadian Journal of Business and Information Studies, Vo. 7, No. 1, p. 292-302, Doi: 10.34104/ajssls.025.02920302, Universe PG

Published: July 2025
4. Islam, M.M., Hasan, M.M., Sayem M. Abu, Reza, A., and Nuruzzaman, M. "Consumers’ trust in digital marketing and their observed experiences: Evidence from Bangladesh" International Journal of Internet Marketing and Advertising (Q4), (SCOPUS,WoS)Volume 21, Issue 1-2, pp 26-54, Inderscience Publishers. https://doi.org/10.1504/IJIMA.2024.140466

Published: November 2024
5. Md. Sohel Rana, Dr Md Shawan Uddin, Samir Bhadra, Professor Md. Nuruzzaman and Professor Md. Mahabubar Rahman "Exploring Challenges and opportunities in the pottery Industry of the Northern Zone of Bangladesh" Journal of Business Studies, Issue 14, N0. 1, Faculty of Business Studies, University of Rajshahi.

Published: July 2024
6. Md. Maruf Hossan Chowdhury; Eijaz Ahmed Khan; Shakil Mahmud AKM; Md. Nuruzzaman; Fazlul K. Rabbanee; Mohammed Quaddus "Health service operational challenges and resilience strategies in “extreme” disruptive events" Asia Pacific Journal of Marketing and Logistics (Q1), 36(11):2953-2977. DOI: 10.1108/APJML-09-2023-0843 , Emerald Publishing Limited

Published: July 2024
7. Khan, Eijaz, Shamsuddoha, Mohammad, Sajib, Shahriar, Nuruzzaman, Md., Haque, A.K.M. Ahasanul "Editorial: COVID-19 and entrepreneurial mindset" Frontiers in Psychology ( Q2), 13. 1084783, pp. 1-2, E-ISSN 1664-1078

Published: December 2023
8. EBAUB Journal, Vol. 5, p. 1-8 "Post-Harvest Insect Pests of Mango That Affect in Quality Mango Production for the Supply Chain of Mango" Md. Deluar Hossain, A.K.M. Golam Rabbani Mondol and Md. Nuruzzaman

Published: November 2023
9. Md. Nuruzzaman, Ahasanul Haque and Mohammad Shamsuddoha "BUREAUCRATIC BEHAVIOUR, AND ITS INFLUENCE TOWARDS COMPETITIVENESS – ANALYSING THE SUPPLY CHAIN OF BANGLADESHI CLOTHING INDUSTRY" International Journal of Business and Society (Q3), Vol.24, No.1, pp 506-522, https://doi.org/10.33736/ijbs.5631.2023

Published: July 2023
10. Md Borak Ali, Rahat Tuhin, Md Abdul Alim, Md Rokonuzzaman, Sheikh Motiur Rahman and Md. Nuruzzaman "Acceptance and Use of ICT in Tourism: The Modified UTAUT Model" Journal of Tourism Features (Q1), VOL. 10 NO. 2 2024, pp. 334-349, Emerald Publishing Limited, DOI 10.1108/JTF-06-2021-0137

Published: December 2022
11. Md. Alamgir Hossain, Abul Kalam, Md. Shakhawat Hossain, Mst. Nilima Sarmin, Md. Nuruzzaman "An Integrated Model of Destination Advocacy and It’s Direct and Mediating effects on Destination Revisit Intension" Business, Management and Economics Engineering (Q3), V.20. Issue 2, https://doi.org/10.3846/bmee.2022.16754

Published: December 2022
12. Hossain M. Deluar; Mondol, G. Rabbani A.K.M; Nuruzzaman, M. "Some Minor Diseases of Mango Trees that Affect in Quality Mango Production for Supply Chain of Mango" EBAUB Journal, Volume 4, P. 126

Published: December 2022
13. Hossain, Md. Alamgir; Kalam, Abul; Nuruzzaman, Md.; Kim, Minho "The power of live-streaming in consumers’ purchasing decision: The push effect of the COVID-19 global pandemic" SAGE Open (Q2), (DOI: 10.1177/21582440231197903/ Manuscript ID: SO-22-3389.

Published: July 2022
14. Rashid, M. Abdur, Nuruzzaman, M., Rahman, M. Tahidur and Chowdhury, R. Shah "Effect of Marketing Network and Training on the Success of SMEs in Bangladesh" ASEAN Entrepreneurship Journal, Vol. 8 No. 3, 3p.5-43

Published: July 2022
15. Ali, Borak M.; Rana, M. Masud; Tuhin, M. Rahat; Alim, M. Abdul; Rokonuzzaman, M. & Nuruzzaman, M. "Education Tourism As a Means of Sustainable Tourism Development: An empirical Study" Journal of Marketing, University of Rajshahi, 4(1), P. 40

Published: December 2021
16. Islam, M. Rabiul; Rashid, M. Abdur and Nuruzzaman, M. "Sustainable Corporate Entrepreneurship of Publicly Traded Commercial Banks: A Developing Country Perspective" Journal of International Business and Management (JIBM) Q2, 4(12), pp. 1-21, https://rpajournals.com/jibm

Published: December 2021
17. Tuhin, M.R., Ali, M.B., Nuruzzaman, M., Alim, M.A., Sakib, M.S. and Sarker, M.O.F "Can Customer Satisfaction Be Gained Through Brand Image and Perceived Value?" Jahangirnagar University Journal of Marketing, V.8, pp. 95-109

Published: December 2020
18. Chowdhury, M.M.H., Umme, N.J. and Nuruzzaman, M. "Strategies for mitigation supply-side barriers in the apparel supply chain”- A study on the apparel industry of Bangladesh." Global Journal of Flexible Systems Management, 19(1):41-52

Published: January 2018
19. Md. Nuruzzaman, Mohammed quaddus, Ananda Jeeva and Eijaz Ahmed Khan "The Influence of External Stakeholder in the Competitiveness of Readymade-Made Garment(RMG) Indusry- A study on RMG Supply Chain in Bangladesh" Global Business and Economic Anthology, Volume II, Page No. 286-298

Published: June 2013
20. Eijaz Ahmed Khan, Anna Lee Rowe, Mohammed quaddus and Md. Nuruzzaman "The Relationship of Personality Traits of In formal Micro-Enterprise Enterpreneurs, Role of Business Environment and Firm Sustainable Performance-Qualitative Evidence from Bangladesh" Global Business and Economic Anthology, Volume II, Page No. 299-310

Published: June 2013
21. Ahasanul Haque, Abdullah Al Mamun Sarwar, Farzana Yasmin, Aftab Anwar and Md. Nuruzzaman ""The Impact of Customers Perceived Service Quality on Customers Satisfaction for Private Health Centre in Malaysia: A Structural Equation Model" Information Management and Business Review, Vol. 4, No. 5, page no. 257-267.

Published: January 2012

External Link
22. Ahasanul Haque, Nuruzzaman and Abul Kalam "Customer Satisfaction-Mobile Phone Services: An Empirical study on Grameen phone (GP) and Banglalink (BL) in Bangladesh”" International Business Management, Vol. 5, No. 3, page no. - 140-150

Published: January 2011

External Link
23. Nuruzzaman, Md., Ahasanul Haque and Azad Md. Rafiq "Is Bangladeshi RMG Sector Fit in the Global Apparel Business? Analyses the Supply Chain Management" South East Asian Journal of Management, Vol. iv, No. 1, page no. 53-71

Published: January 2010

External Link
24. Nuruzzaman, Md., and Ahasanul Haque "Lead Time Management in the Garment Sector of Bangladesh: An Avenues for Survival and Growth" European Journal of Scientific Research (EJSR), Vol. 33, No. 4, page no. 617-629

Published: January 2009

External Link
25. Nuruzzaman, Md "Doing Business in the EU- Analysis The Decision Making Process and the role of Court of Justice" PCTE journal of Business Management, Vol. 5, Issue No. 2, Page no. 65-74.

Published: December 2008
26. Nuruzzaman Md. "Lead time reduction and the application of Process Management- A study on RMG in Bangladesh" Journal of Business Research, Vol. 10, page no. 63-74

Published: April 2008
27. Nuruzzaman, Md., Islam, Md. Rabiul and Abdullah Md. "Towards the lead time Management in the Readymade Garment Industry of Bangladesh: A study on Sharmin Group" Bangladesh Islami University Journal, Vol.2, Issue 2.

Published: January 2008
28. Nuruzzaman, Md., Islam, Md. Rabiul "Trans-Atlantic Conference Agreement, the EU involvement and the interpretation of the Competition Policy- A focus on International Maritime Business" Journal of Social Science and Business Studies, Vol.16, page no. 277-289

Published: January 2008
29. Nuruzzaman, Md "The future enlargement of EU and the Integration of Croatia into the EU- An analysis" Bangladesh Islami University Journal, Vol.1 Issue.2, page no.80-92

Published: December 2007
30. Nuruzzaman, Md "Developing Export of RMG products in Bangladesh: Analysing the Lead time" Management Trends, Volume 4, No.1, page no. 1-11

Published: June 2007
31. Rahman, Matiur., Nuruzzaman, Md., Al-Arif, Mostafizur Rahman "Entrepreneurship- Its Role in the Process of Industrialization and Economic Development of Bangladesh" Journal of Business Studies, Vol.1, No.1, page no. 76-81

Published: December 2004
32. Nuruzzaman, Md. "Electronic Commerce in Bangladesh - Its opportunities and Challenges" Journal of Marketing, Dept. of Marketing, University of Rajshahi, Vol. 3, No. 1, page no. 15-38.

Published: January 2002
33. Nuruzzaman, Md "Global market challenges and opportunities for the readymade garments industry of Bangladesh-an appraisal of impacts and future requirements" Rajshahi University Studies, Part C. Vol.9, page no. 119-140

Published: December 2001
34. Nuruzzaman, Md "Marketing of soft drinks in Bangladesh -A case study on Bangladesh Beverage Ltd." Business Review, Vol.2, No.2, page no. 59-67

Published: December 1996

Conference

1. Nuruzzaman, M., Chowdhury, M., Quaddus, M. and Jeeva, A. "Achieving Competitiveness through Analysing Supply Chain: A Test of Political Stakeholder’s Action in Readymade Garment (RMG) Industry of Bangladesh" In proceedings of the 3rd International Forum & Conference on Logistics and Supply Chain Management (LSCM), June 27-29, Bali, Indonesia

Published: June 2013
2. Chowdhury, M., Nuruzzaman, M., Dewan, M. and Quaddus, M. "Supply Chain Readiness, Response and Recovery for Supply Chain Resilience to Vulnerabilities: A Study on Ready-Made Garment Industry of Bangladesh" In proceedings of the 3rd International Forum & Conference on Logistics and Supply Chain Management (LSCM), June 27-29, Bali, Indonesia

Published: June 2013
3. Nuruzzaman, M. "The influence of Bureaucratic Behaviour to Improve the Competitiveness of RMG industry" In proceedings of Emerging Research Initiatives and Development in Business, CGSB Research Forum, 9-10 May, Curtin University, Perth, Western Australia

Published: May 2013
4. Nuruzzaman, M., Quaddus, M. and Jeeva, A. "Improving Competitiveness and the Role of Stakeholders in Ready-Made Garment (RMG) Supply Chain of Developing Nations: A Qualitative Approach to develop a comprehensive research model" In proceedings of the American Canadian Conference for Academic Disciplines, International Journal of Arts and Sciences, May 20-23, Ryerson University, Toronto, Canada.

Published: May 2013
5. Md.Nuruzzaman, Mohammed A. Quaddus, Ananda Jeeva, and Eijaz Ahmed Khan "The influence of External Stakeholder in the Competitiveness of Ready-Made Garment (RMG) Industry: A study on RMG Supply Chain in Bangladesh" in proceedings of the Business & Economics Society International Conference (B&ESI), January 7-10, Perth, Western Australia

Published: January 2013
6. Eijaz Ahmed Khan, Anna Lee Rowe, Mohammed quaddus and Md. Nuruzzaman "The Relationship of Personality Traits of In formal Micro-Enterprise Enterpreneurs, Role of Business Environment and Firm Sustainable Performance-Qualitative Evidence from Bangladesh" in proceedings of the Business & Economics Society International Conference (B&ESI), January 7-10, Perth, Western Australia

Published: January 2013
7. Chowdhury, M., Nuruzzaman, M., Dewan, M. and Quaddus, M. "An AHP Integrated QFD Approach for Mitigating Upstream Supply Chain Barriers: A Study On Readymade Garment(RMG) Industry Of Bangladesh" In proceedings of 26th Annual Australian and New Zealand Academy of Management (ANZAM)Conference, 5-7 December, Perth, Western Australia.

Published: December 2012
8. Nuruzzaman, M., Quaddus, M. and Jeeva, A. "An Investigation into the Factors Influencing Competitiveness of Ready-Made Garment (RMG) Supply Chain -The Experience from Bangladesh" In proceedings of Annual Conference on Global Economics, Business and Finance (GEBF), December 15-17, Hong Kong.

Published: December 2012
9. Nuruzzaman, M. "The Competitiveness and Supply Chain Management of Ready-Made Garment (RMG) Industry in Developing Nations" in proceedings of The 7th Biennial Conference of Hong Kong Economic Association, December 13-14, Lingnan University, Hong Kong.

Published: December 2012
10. Nuruzzaman, Md., Ahasanul, Haque and Kalam, Abul "Measuring Customer Satisfaction Towards the Mobile Phone Services in Bangladesh- A comparative study between Grameen Phone and Banglalink" Presented in The GABER conference, Bangkok, Thailand

Published: June 2008
11. Nuruzzaman, Md "Electronic Marketing in Bangladesh”, Marketing in the New Millennium-Issues Challenges" Edited by Professor Dr. M. Solaiman, University of Science & Technology, Chittagong (USTC), page no 132-141

Published: August 2002

Seminar / Symposium / workshop attended

1. Nuruzzaman, Md "Garment Industry in Bangladesh: Post MFA Challenges and Remedies" International Seminar on Marketing in New Millennium, Organised by: Department of Marketing, Marketing Association & Marketing Alumni Association, University of Chittagong, Bangladesh.Abstract published in the seminar proceedings, Page No. 21

Published: December 2001
2. Nuruzzaman, Md "Electronic Marketing in the Age of Information Technology: Its Prospects in Bangladesh" International Seminar on Marketing in New Millennium, Organised by: Department of Marketing, Marketing Association & Marketing Alumni Association, University of Chittagong, Bangladesh. Abstract published in the seminar proceedings, Page No. 15

Published: June 2001

Supply Chain Management, Computer in Business, Digital Marketing, E-Marketing

Currently I am conducting Computer in Business and Supply Chain Management in the undergraduate level and E-marketing including digital marketing courses in the post-graduate level.

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