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azad1967@ru.ac.bd

Department of Marketing, University of Rajshahi, Rajshahi-6205.


DR. MD. RAFIQUE AZAD
PROFESSOR
Marketing

Education Summary  
B. Com (Hons), MBS (Raj), PhD (Raj)
Research Interest  
N/A
Level Institution Year
Doctoral
(Readymade Garments Industries in Bangladesh: Competitiveness & Sustainability)		 Rajshahi University 2005
Masters
(Masters of Business Studies)		 Rajshahi University 1990
Bachelor/Honors
(Honours)		 Rajshahi University 1989
Higher Secondary
(HSC)		 Adorsho College, DInajpur 1986
Secondary
(SSC)		 Atgaon High School 1984

Experience in Rajshahi University

Duration Organization/Institute Position
2010-07-19 to Department of Marketing PROFESSOR
2005-01-01 to 2010-07-18 Marketing ASSOCIATE PROFESSOR
1999-01-15 to 2004-12-30 Marketing ASSISTANT PROFESSOR
1996-01-15 to 1999-01-14 Marketing LECTURER

Experience in other Organization/Institute

Duration Organization/Institute Position
2014-01-16 to 2017-01-15 Department of Marketing Chairman
2012-03-01 to 2017-12-01 IBA, University of Rajshahi. Adjunct Faculty
2010-01-01 to 2018-01-01 South East University, Dhaka Adjunct Faculty
2002-03-02 to 2005-03-01 Shahid Shamsuzzoha Hall House Tutor

Journal

1. Md. Mehedi Hasan, Md Alal Uddin, Md. Abdul Alim, Md. Rafique Azad and Md. Borak Ali "“The Effects of Corporate Image, Service Quality, Consumer Satisfaction, and Perceived Value on Consumer Loyalty: A Field Experience”" International Review of Business Research Papers, Vol.16. No.1., Pp. 160-176.

Published: March 2020
2. Md. Rafique Azad, Wahiduzzaman Khan and Dr. Alim Al Ayub Ahmed ""HR Practices in Banking Sector on Perceived Employee performance: A Case of Bangladesh"" The Eastern University Journal, Vol-3, Issue-3,

Published: December 2011
3. Md. Rafique Azad "“Competitive Factor Analysis of Global RMG Business in Bangladesh”" Journal of Eastern University, Vol.2, No. 2,

Published: July 2010
4. A.K.M. Golam Rabbani Mondal and Md. Rafique Azad "“Economic Emancipation of SAARC Countries: Lessons from ASEAN”" Journal of Eastern University, Vol.2, No. 2,

Published: July 2010
5. Nuruzzaman, Ahasanul Haque and Rafique Azad "“Is Bangladeshi RMG Sector Fit in the Global Apparel Business? Analyses the Supply Chain Management.”" The Southeast Asian Journal of Management, Vol. IV. No.1 pp 53-72.

Published: April 2010
6. Md. Rafique Azad "“Advertising Effectiveness of Cosmetics Products—A Study of Mousumi Industries Ltd in Bangladesh”" Rajshahi University Journal of Social Science and Business Studies, Vol. 15

Published: June 2007
7. M.S. Rahman, M.M. Huq, A. Sumi, M.G. Mostafa, and M.R. Azad. "“Statistical analysis of crop-weather regression model for forecasting production impact of aus rice in Bangladesh”" International Journal of Statistical Sciences, 21k-Cached-Similar pages, Vol.4

Published: December 2005
8. Md. Sayedur Rahman, Md. Rafique Azad and Naser Farid "“Statistical analysis of structure of prices and its implication for food policy of Bangladesh”" International Journal of Statistical Sciences, pages, 3:67-74

Published: December 2004
9. Md. Rafique Azad and Md. Sayedur Rahman "“Study of demographic change and it’s inference in domestic macroeconomics”" Journal of the Institute of Bangladesh Studies, Vol. 27, 81-100

Published: June 2004
10. Md. Rafique Azad "“An empirical analysis of marketing mix of Rajshahi Jute Mills”: A Case Study”" Journal of Marketing, University of Rajshahi, Vol. 3, 2002, pp. 134-140

Published: February 2002
11. Md. Rafique Azad "“Export marketing system of jute yarn and twine - A case study of the Bangladesh Jute Spinners Association (BJSA)”" Rajshahi University Studies, Part - C, Vol. 9, 2001, PP. 59-66.

Published: June 2001

Report

1. Md. Rafique Azad ""Foundry Products Marketing in Bangladesh (A Study on Rangpur Foundry Limited)"" Annual Development Program (ADP), Faculty of Business Studies, R.U.

Published: June 2002
2. Md. Rafique Azad "“Export Marketing System of Ceramic Products of Bangladesh”" Annual Development Program (ADP), Faculty of Business Studies, R.U.

Published: August 1999

Seminar / Symposium / workshop attended

1. Md. Rafique Azad "“Export marketing of Bangladesh ceramic products”" Agrabad, Chittagong, 2002, pp. 108-116

Published: August 2002

International Marketing

This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements for international environment.

Running

Selling and Sales Force Management

The course involves the management of a sales force and its activities. It explores primarily the intricacies of an outside sales force and provides students with an understanding of the applications of selling skills.

Running

Advanced Marketing

The course focuses on various marketing strategies, including segmentation, targeting, positioning, and marketing mix (product, price, place, and promotion) strategies, and explores how those strategies contribute to the company’s competitive advantage in

Running
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