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PROFESSOR, DEPARTMENT OF MARKETING, UNIVERSITY OF RAJSHAHI, RAJSHAHI-6205


SHIB SHANKAR ROY
PROFESSOR
Marketing

Education Summary  
S.S.C. (RAJ), H.S.C.(RAJ), B.Com (H) R.U., MBS (R.U.), PhD (R.U)
Research Interest  
Wetland Tourism, Community-based Tourism, Consumer Behavior
Level Institution Year
Doctoral
(PhD)		 Rajshahi University 2015
Masters
(MBS)		 Rajshahi University 1990
Bachelor/Honors
(B.Com. (Hons))		 Rajshahi University 1989
Higher Secondary
(H.S.C.)		 Rajshahi College, Rajshahi, Bangladesh. 1985
Secondary
(S.S.C.)		 North Bengal Sugar Mills High School, Gopalpur, Natore, Bangladesh 1983

Experience in Rajshahi University

Duration Organization/Institute Position
2015-09-21 to Marketing PROFESSOR
2009-10-29 to 2015-11-20 Marketing Associate Professor
2000-09-02 to 2009-10-28 Marketing ASSISTANT PROFESSOR
1997-09-02 to 2000-09-01 Marketing LECTURER

Experience in other Organization/Institute

Duration Organization/Institute Position
1996-10-29 to 1997-09-01 Tropical Homes Limited Assistant Manager
1995-02-01 to 1996-01-20 Landmark Designs Limited Marketing Executive

Journal

1. Roy, S. S., Islam, M. F., & Islam, M. R. "Wetland-based Tourism Development in Rural Bangladesh: Rhetoric or Reality?" Journal of Business Studies, 11(2)

Published: December 2020
2. Roy, S. S. & Rahman, M. M. "New Trends of Service Marketing: Challenges to Marketing Professionals." Rajshahi University Journal of Social Science and Business Studies, 16, 198-205.

Published: September 2020
3. Roy, S. S. (2007). "Consumer Perceived Quality about Gift Items: A Study on Archies and Hallmark Brands." Rajshahi University Journal of Social Science and Business Studies, 15, 263-277.

Published: September 2020
4. Roy, S. S., Hossain, M. I., Hossain, M. E. "The Application of Theory of Planned Behavior in Event Tourism: An Empirical Study at Rajshahi University in Bangladesh." Journal of Business Studies, 11(2), 1-20

Published: December 2018
5. Roy, S. S., & Gosh, M. "Adoption of Influencer Marketing on Facebook Advertising: A study on millennials in Bangladesh." Journal of Business Studies, 11(1), 71-87.

Published: January 2018
6. Roy, S. S., Nyeem, A. R., Uddin, M. B., & Rahman, M. H. "The Influencing Factors of Brand Equity on Consumer Purchase Intention of Cell Phones in Bangladesh." Journal of Business Studies, 11(1), 116-130.

Published: January 2018
7. Roy, S. S. "Measuring Customer Satisfaction with Djuice Services of GP: An Evaluation of Expectation and Perceived Performance." International Journal of Research in Commerce, IT, Engineering and Social Sciences (IJRCIESS), 2(4), 7-19.

Published: April 2015
8. Roy, S. S. "Consumer Motivations for Blood Donations in Developing Country: A Study on Rajshahi City in Bangladesh." International Journal of Research in Commerce, Economics and Management, 5(4), 43-57.

Published: April 2015
9. Roy, S. S. "Roy, S. S. (2005). Consumer Perceptions about Gift Items to Celebrate Various Occasions: A study on Archies and Hallmark. Rajshahi University Journal of Social Science and Business Studies, 13, 171-185." Rajshahi University Journal of Social Science and Business Studies, 13, 171-185.

Published: January 2005
10. Roy, S. S. "Real Estate Marketing in Bangladesh: Problems and Prospects." Journal of the Institute of Bangladesh Studies, 25, 107-126.

Published: February 2002
11. Roy, S. S. "Motivation and Job Design: A critical Analysis of Herzberg's Two Factor Theory." Journal of Marketing, 3, 91-96.

Published: February 2002

Strategic Marketing, Competitive Analysis, Human Resource Management

Description Not Provided

Running

Project Work: 

Worked as a member of SAC 2017-2018 (Self-Assessment Committee) under IQAC, University of Rajshahi nominated by the department of Marketing, Rajshahi University, Rajshahi.

Professional Training: 

Faculty Development Program (2004): Successfully completed Faculty Development Programme at Indian Institute of Management, Ahmedabad, under Commonwealth Fellowship Program in 2004.

I have successfully completed quantitative data analyses, SPSS at the department of Marketing, University of Rajshahi, Bangladesh  in 2014 under HEQEP project. 

Working Papers: 

(a)  Jointly worked as a team in a project under the Annual Development Program (ADP) of the University of Rajshahi entitled: “An Investigation into the Relationship Between Community-Based Natural Resource Management and Tourism Development in Rural Bangladesh”.

(b) A research project has been done under the Dnnual development Program (ADP) of the University of Rajshahi entitled: “Marketing of Real Estate Housing in Bangladesh: A study in Dhaka and Chittagong”.

(c) An Internship Program has been done as a Partial fulfilment of the requirement of the M.B.S program of the Rajshahi University, Rajshahi, Bangladesh- entitled: "Production and Marketing Problems of Sugar: A Case Study on North Bengal Sugar Mills Co. Ltd., Gopalpur, Natore, Bangladesh”.

Academic and Administrative Experience: 

Having experience of a residential University and ability to develop the corporate activities of the students by acting as a house tutor, Shah Mukhdum Hall, Rajshahi University, Rajshahi, since 1998 to 2001 and Begum Rokeya Hall, University of Rajshahi, from 2009 to 2012.

As a house tutor of a residential student hall my job responsibilities were as follows:

(a) Organising yearly sports competition for the students

(b) Organising and monitoring student union elections and their activities in the dormitory.

(c) Contribute to the development of the graduates with positive mindset, strategic thinking, interpersonal, leadership and teambuilding skills to competently and successfully face the challenges in real life situation.


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