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borakali@ru.ac.bd: ORCID ID: https://orcid.org/0000-0001-9775-1393
Room # 320, Department of Marketing, Robindranath Thagore Academic Building, University of Rajshahi, Rajshahi 6205, Bangladesh
DR. M. BORAK ALI
PROFESSOR
Marketing
- Education Summary
- PhD (Curtin University, Australia), MSc (Baltic Business School, Sweden), MBS (University of Rajshahi, Bangladesh).
- Research Interest
- Ecotourism, Tourism Supply Chain, Technology in tourism, Food safety and security
| Level | Institution | Year |
|---|---|---|
| Doctoral (Doctor of Philosophy) |
School of Marketing, Curtin University, Australia | 2018 |
| Masters (MSc) |
Baltic Business School, University of Kalmar, Sweden | 2005 |
| Masters (Master of Business Studies) |
Department of Marketing, University of Rajshahi, Bangladesh | 1993 |
| Bachelor/Honors (Bachelor of Commerce (Honours)) |
Department of Marketing, University of Rajshahi, Bangladesh | 1992 |
Experience in Rajshahi University
| Duration | Organization/Institute | Position |
|---|---|---|
| 2013-12-24 to | Department of Marketing | PROFESSOR |
| 2007-10-03 to 2013-12-23 | Department of Marketing | Associate Professor |
| 2001-08-02 to 2007-10-02 | Department of Marketing | ASSISTANT PROFESSOR |
| 1998-08-02 to 2001-08-01 | Department of Marketing | LECTURER |
Experience in other Organization/Institute
| Duration | Organization/Institute | Position |
|---|---|---|
| 2016-03-01 to 2018-11-15 | School of Marketing | Teaching Assistant |
| 2015-12-03 to 2015-12-17 | Curtin BUsiness School | Research Assistant |
Journal
| 1. |
Shabnam, S., Quaddus, M, Ali, M.B., & Shanka, T.
"Memorable Tourism Experience: Formative Conceptualization and Tests of Socio-demographic Moderators."
Tourism Analysis,
Published: April 2021
|
| 2. |
Mahmoda, A., Abdul, A. M., Rubaiyat, S., Ali, M .B., Jee, Teck-Weng, J., & Kasuma, J.
"The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performances of Small and Medium Tourism Enterprises"
Asian Journal of Business and Accounting, 13(2), 27-48
Published: December 2020
|
| 3. |
Alim, M. A., Ali, M. B., Ara, M. A., Rokonuzzaman, M., Sultana, M., Akter, M., & Biswas, R.
"Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective."
Rajshahi University Journal of Social Science and Business Studies, 25, 49-62.
Published: December 2020
|
| 4. |
Ali, M. B., Quaddus, M. Rabbanee, F. K, & Shanka, T.,
"Community Participation and Quality of Life in Nature-based Tourism: Exploring the Antecedents and Moderators."
Journal of Hospitality and Tourism Research
Published: December 2020
|
| 5. |
Tuhin, M. R., Ali, M. B., Nuruzzaman, M., Alim, M. A., Sakib, M. S.,& Sarker, M. O. F.
"Can Customer Satisfaction be Gained through Brand Image and Perceived Value?"
Jahangirnagar University Journal of Marketing, 8, 95-109.
Published: June 2020
|
| 6. |
Hasan, M. M, Uddin, M. A., Alim, M. A., Azad, M. R., and Ali, M. B.
"The Effects of Corporate Image, Service Quality, Consumer Satisfaction, and Perceived Value on Consumer Loyalty: A Field Experience"
International Review of Business Research Papers, 16(1), 160– 176.
Published: March 2020
|
| 7. |
Hossain, J., Alim, M.A., & Ali, M.B.
"The Role of Media and Government in Promotional Activities for the Development of Ecotourism: An Empirical Investigation"
Tourism, (Under Review)
Published: November 2019
|
| 8. |
M. M. Rana, Tuhin, M. R., Alim, M. A., Rokonuzzaman, R., Nuruzzaman, M, & Ali, M. B
"Education Tourism: An Alternative Approach for Sustainable Tourism Development"
Journal of Marketing, Rajshahi University (Under review)
Published: November 2019
|
| 9. |
Rokonuzzaman, M., Ali, M. B., & Moral, M.
"The Effects of Workplace Harassment on Co-worker Relationship and
Work Engagement: A Developing Country Perspective"
International Journal of Advanced Research, 7(6), 612-620
Published: June 2019
|
| 10. |
Ali, M. B.
"The influence of destination factors on tourists’ satisfaction: The moderating role of security system"
Journal of the Institute of Bangladesh Studies, 41, 91-102.
Published: December 2018
|
| 11. |
Ali, M. B., Alamgir, M. & Nedelea, A. M.
"Factors behind destination loyalty-a study on tourism destination."
Journal of Tourism, 23, 1-7
Published: December 2017
|
| 12. |
Ali M. B.
"Socio-economic Impacts of Tourism Development: An Empirical Study on Cox’s Bazar"
Asian Journal of Business and Management, 1(4), 205-211.
Published: December 2013
|
| 13. |
Rokonuzzaman, M & Ali, M. B.
"Matching of Different Attributes for Successful Manufacturing and Sales Management: A Strategic Relationship Approach"
International Journal of Marketing & Business Communication 2(4). 20--29
Published: December 2013
|
| 14. |
Siddique, M.Z.; Jamil, A. & Ali, M. B.
"Product Features Affecting Buying Decision: A Study on Tertiary Students Segment in Bangladesh."
European Journal of Business and Management,.5 (25), 139-146
Published: December 2013
|
| 15. |
Ali, M. B. & Mohiuddin, M.
"Antecedents of Customer Satisfaction for Online Newsreaders: The Bangladesh Perspective."
’ Journal of Institute of Bangladesh Studies, 35.
Published: December 2013
|
| 16. |
Siddique, M.Z. & Ali, M. B.
"Usage of Various Marketing Tools in Horticultural Marketing in Bangladesh: A Study on Jujube (kul)."
Comilla University Journal, 1, 205-212.
Published: December 2012
|
| 17. |
Ali, M.B.
"Antecedents of Supplier-Retailer Relationship Commitment: An Empirical study on Pharmaceutical Products in Bangladesh"
Journal of Economics and Sustainable Development. 2(7), 8-18.
Published: December 2011
|
| 18. |
Islam, S. & Ali, M. B.
"Measuring Service Quality in Bangladeshi Banks: An Empirical Study."
Research Journal of Finance and Accounting, 2(4), 74-85.
Published: December 2011
|
| 19. |
Ali, M. B., Islam, F. & Rahman, M.
"Development of rural tourism: Searching for a new tourist destination"
Rajshahi University Journal of Social Science and Business Studies, 18, 105-117.
Published: December 2010
|
| 20. |
Ali M.B.
"Domestic suppliers in supply network process of MNCs: the case of VOLVO TRUCK in India"
Rajshahi University Journal of Social Science and Business Studies, 18, 119-130.
Published: December 2010
|
| 21. |
Ali, M. B., Islam, F. & Arefin, M.
"Developing beach tourism: A case of Bangladesh’."
The Journal of the Faculty of Business Administration, The Islamic University Studies, (Part-C), 8, 1&2.
Published: December 2010
|
| 22. |
Ali M. B.
"Factors Affecting Global Sourcing in Emerging Countries: A Case of Volvo Corporation."
Bangladesh Islami University Journal, 1(1), 58-67.
Published: December 2007
|
| 23. |
Ali M. B.
"Global Sourcing Process of Volvo Corporation in Emerging Markets: A Case for China and India."
Journal of Business Studies, University of Rajshahi, 2, 88-105.
Published: December 2006
|
| 24. |
Ali M.B.
"Marketing of Date Molasses: A study on Jessore District."
Journal of Rajshahi University Studies, Part-C, 10, 81-99.
Published: December 2002
|
Conference
| 1. |
Shabnam, S., Ali, M. B., Shanka, T., & Quaddus, M.
"The Effect of Socio-demographic Variables on Memorable Tourism Experience: Multi-group Analysis Using Partial Least Square"
16th-ANZAM-Ops-Symposium, Australian and New Zealand Academy of Management.
Published: December 2018
|
| 2. |
Ali, M. B., Quaddus, M. & Shanka, T.
"Ecotourism development and issues around the local community: The income generation perspective."
5th International Conference on Hospitality and Tourism Management 2017
“Tourism & Hospitality Around the World: Industry-academia Collaborations,
Innovations and the Future. 17th – 18th October 2017, Colombo, Sri Lanka.
Published: October 2017
|
| 3. |
Ali, M. B.
"Understanding the participation behaviour of local residents in ecotourism and its impacts on standard of living of the community."
Paper presented at The 2017 CBS HDR Colloquium, Curtin University, Perth, Australia.
Published: September 2017
|
| 4. |
Ali, M. B.
"Social Exchange Process in Ecotourism: Realizing Benefits for the Local Community"
ANZMAC Mid-Year Doctoral Colloquium, 28 June – 30 June 2016, Perth, Western Australia
Published: June 2016
|
| 5. |
Rokonuzzaman M., Ali M. B., Sadique M. Z. & Haque M. E.
"The Effects of Workplace Harassment on Job Performance"
11th Asian Business Research Conference, 26-27 December, 2014, BIAM Foundation, Dhaka, Bangladesh, ISBN: 978-1-922069-68-9.
Published: December 2014
|
| 6. |
Islam,S. & Ali, M. B.
"Replication of SERVQUAL Model in Measuring Service Quality in Bangladeshi Banks."
Advances in Global Business Research, [The proceedings of The 6th Annual World Congress, 27-31 Dec.2009, University Utara Malaysia, 6 (1), Part 2, 2-10.
Published: December 2009
|
| 7. |
Rahman, S.M., Rahman, S.F., & Ali, M. B.
"Entrepreneurship Development in Bangladesh: A Proposed Model."
’ Paper published in The Challenges of Global Business: The Asian Perspective (The proceedings of The Fifth Asian Academy of Management Conference 2003), 1, 10 -13 September 2003, Panang, Malaysia.
Published: December 2003
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Tourism and Hospitality ManagementDescription Not Provided
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Principles and Practices of AccountingDescription Not Provided |
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