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MST. ANJUMAN ARA
ASSOCIATE PROFESSOR
Marketing
- Education Summary
- Master of Philosophy (MPhil, RU), MBA (RU)
- Research Interest
- Social Media Marketing, Consumer Behaviour, Tourism Marketing, Agricultural Marketing
| Level | Institution | Year |
|---|---|---|
| Masters (Master of Philosophy (MPhil)) |
Department of Marketing, University of Rajshahi | 2020 |
| Masters (Master of Business Administration (MBA)) |
Department of Marketing, University of Rajshahi | 2002 |
| Bachelor/Honors (Bachelor of Business Studies (BBS)) |
Department of Marketing, University of Rajshahi | 1998 |
Experience in Rajshahi University
| Duration | Organization/Institute | Position |
|---|---|---|
| 2021-02-28 to | Department of Marketing | Associate Professor |
| 2014-01-22 to 2021-02-27 | Department of Marketing | ASSISTANT PROFESSOR |
| 2011-01-22 to 2014-01-21 | Department of Marketing | LECTURER |
Experience in other Organization/Institute
Not Available
Journal
| 1. |
Islam, M.R., Alim, M.A., Ara, M.A., & Hossain, M.J.
"Service Quality Dimensions and Patients’ Loyalty: A Developing Country Perspectives"
Annals of the Romanian Society for Cell Biology (Forthcoming)
Published: July 2021
|
| 2. |
Hossain, M.J., Zani, M.R., Alim, M.A., & Ara, M.A.
"Staying or Switching: Users’ Intention of Mobile Telecommunication Industry in Bangladesh"
African Journal of Business and Economic Research (Forthcoming)
Published: July 2021
|
| 3. |
Alim, M. A., Ali, M. B., Ara, M. A., Rokonuzzaman, M., Sultana, M., Akter, M., & Biswas, R.
"Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective"
Rajshahi University Journal of Social Science and Business Studies, 25, 49-62.
Published: January 2021
|
| 4. |
Ahmed, S. S. M., Sarker, M. O. F., Ara, M. A., & Hasi, A. A.
"Users’ Attitude towards Benefits of Online Shopping: A Study on Customers of Daraz and Food Panda"
Solid Sate Technology, 63(1), 124-140
Published: December 2020
|
| 5. |
Ahmed, S. S. M., Sarker, M. O. F., Ara, M. A., & Hasi, A. A.
"Users’ Attitude towards Benefits of Digital Marketing: Evidence from Dhaka City."
Journal of Critical, 7(11), 3218-3228.
Published: November 2020
|
| 6. |
Karmoker, M., Mia, M. U., Biswas, R., Hossain, M. J., Ara, M. A., & Alim, M. A.
"Entrepreneurial Intention of University Graduates of Bangladesh: Looking for New Economic Opportunities"
Advances in Economics and Business, 8(6), 311-320
Published: November 2020
|
| 7. |
Rahman, M. S., Ara., M. A., Alim, M. A., Jee, Teck-W., & Lim, R. T. H.
"Consumers’ Actual Purchase Behaviour towards green Products in Bangladesh"
Malaysian Journal of Consumer and Family Economics, 25, 92-120
Published: November 2020
|
| 8. |
Shamima, S. S., & Ara, M. A.
"Destination Branding in Bangladesh: A Conceptual Framework"
Journal of Business Studies, 11(2), 211-222
Published: May 2018
|
| 9. |
Shamima, S. S., & Ara, M. A.
"Impact on Team and Its Effectiveness in Research and Development"
Journal of Business Research: A Publications of Business Research Bureau, 1(2), 309-325
Published: November 2016
|
| 10. |
Hossain, M. I., & Ara, M. A.
"The Effect of Cognitive Image on Satisfaction and Loyalty of Visitors: An Empirical Study on Puthia Rajbari"
Bangladesh Journal of Tourism, 1(6), 63-73
Published: June 2016
|
Conference
| 1. |
Alim, M.A., Ara, M.A., Chowdhury, M.I.K., Ghosh, T., & Akter, M.
"Tourists’ Information Sharing Intention in Social Media: An Empirical Study in Bangladesh"
International Conference on Interdisciplinary Research in Technology & Management (IRTM 2021), Jointly organized by the Institute of Engineering and Management, Kolkata, and University of Engineering and Management, Kolkata & Jaipur. February 26-28, 2021,
Published: February 2021
|
| 2. |
Alim, M.A., Ara, M.A., Alam, R., & Ghosh, T.
"Does Social Media Advertising Enhance Consumers’ Purchase Intention?"
3rd Research Conference on Business Studies, University of Jaffna, Sri Lanka, 26 October, 2020, pp. 388-395.
Published: October 2020
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