Not Available
m_alim@ru.ac.bd
Associate Professor, Department of Marketing, University of Rajshahi, Bangladesh Email: m_alim@ru.ac.bd, Contact: (0721) 711135
MD. ABDUL ALIM
ASSOCIATE PROFESSOR
Marketing
- Education Summary
- PhD (Griffith, Australia), Master of Business Research (Swinburne, Malaysia), MBA (RU, Bangladesh)
- Research Interest
- Digital Marketing, Influencer Marketing, Consumer Behavior, Tourism Enterprises, Sustainable consumption
| Level | Institution | Year |
|---|---|---|
| Doctoral (PhD) |
Griffith University, Australia | 2026 |
| Masters (Master of Business Research) |
Swinburne University of Technology, Malaysia | 2019 |
| Masters (Master of Business Administration- MBA) |
University of Rajshahi, Bangladesh | 2006 |
| Bachelor/Honors (Bachelor of Business Administration- BBA) |
University of Rajshahi, Bangladesh | 2005 |
Experience in Rajshahi University
| Duration | Organization/Institute | Position |
|---|---|---|
| 2020-10-01 to | Department of Marketing, University of Rajshahi | Associate Professor |
| 2014-01-22 to 2020-09-30 | Department of Marketing, University of Rajshahi | Assistant Professor |
| 2011-01-22 to 2014-01-21 | Department of Marketing, University of Rajshahi | Lecturer |
Experience in other Organization/Institute
| Duration | Organization/Institute | Position |
|---|---|---|
| 2010-09-01 to 2011-01-20 | Brac, Bangladesh | Regional Manager |
| 2009-09-01 to 2010-08-30 | Brac, Bangladesh | Young Professional (YP) |
Book Chapter
| 1. |
Alim, M.A., Rahman, M.M., Ghosh, T., & Nguyen, M.
"The Rise of the Metaverse as a Marketing Platform"
Beyond the Screen: How Immersive Technologies Reshape Marketing, Emerald (Forthcoming)
Published: June 2026
|
| 2. |
Ghosh, T., Alim, M.A., & Nguyen, M.
"The Internet of Things (IoT) in Marketing: Harnessed Network Devices for Predictive Customer Experience"
Emerging Technologies in Marketing: Transformative Consumer Experiences, Springer Nature Singapore (Forthcoming)
Published: December 2025
|
| 3. |
Alim, M.A., Ghosh, T., & Thaichon, P.
"The Dark Side of Virtual Influencers Revealed: Insights and Implications"
Encyclopedia of Artificial Intelligence in Marketing (PP. 1-12), Springer Nature Switzerland
Published: July 2025
|
| 4. |
Alim, M. A., Thaichon, P., Quach, S., Weaven, S., & Ghosh, T.
"Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management"
In Thaichon, P., & Quach, S. (First edition). Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (pp. 15-36). Routledge.
Published: April 2023
|
Journal
| 1. |
Alim, M.A., Quach, S., Thaichon, P., Weaven, S., & Nguyen,M.
"Human versus virtual influencers: The interaction effects of influencer-brand congruence on consumers’ behavioral engagement"
Journal of Global Scholars of Marketing Science, 36(3) (Scopus, Scimago Q1, ABDC Ranked 'B', IF: 2.7)
Published: June 2026
|
| 2. |
Ghosh, T., Alim, M.A., Sakib, A.I., & Hossain, M.I.
"What Motivates Entrepreneurial Intention in Bangladesh? The Effects of Cognitive Social Capital and Entrepreneurship Education"
Strategic Business Research 2(1), 100113
Published: March 2026
|
| 3. |
Alim, M.A., Thaichon, P., Quach, S., & Weaven, S.
"Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda"
Journal of Consumer Behavior, 25 (1), 3-40 (Scopus, Scimago Q1, ABDC Ranked 'A', IF: 7.0)
Published: January 2026
|
| 4. |
Uddin, M. A., Hasan, M. M., Ghosh, T., Sardar, S., & Alim, M.A.
"Reconstructing tourist loyalty: the mediating role of satisfaction in the relationships between experience quality, perceived value and destination image"
International Hospitality Review, 1-21
Published: January 2026
|
| 5. |
Ghosh, T., Shanta, S.E., & Alim, M.A.
"Customers’ perceived eWOM, eWOM involvement, and purchase intention in social media marketing: an extension of information adaptation model"
Cogent Business & Management, 12 (1), 2534526 (Scopus, Scimago, Q2, IF: 2.9)
Published: December 2025
|
| 6. |
Jee, T.W., Casveliany, T., Nwobodo, S., Tan, K.T.L., Alim, M.A., & Supahan, S.
"Appraisal and positive emotion effect on consumer impulse buying behaviour using mobile discount"
Journal of Creative Communications, 20(3), 402-420 (Scopus, Scimago, Q2, IF: 0.7)
Published: November 2025
|
| 7. |
Alim, M.A., Shafiullah, M., Sazid, Y.K., Datta, K., Huq, M.F.H., Akib, A., & Hossain, M.J.
"Omni-Channel Customer Experience and Advancing Customer Loyalty"
Asian Academy of Management Journal, 30(1), 97-119 (Scopus, Scimago, Q3, IF: 1.2)
Published: June 2025
|
| 8. |
Shanta, S.E., Hossain, M.J., Biswas, R., Alim, M.A., & Ara, M.A.
"Consumers' Organic Food Purchase Behavior in Bangladesh: An Extended Theory of Planned Behavior Approach"
Indian Journal of Marketing, 55(1), 64-80.(Scopus, Scimago Q3, IF: 2.12)
Published: January 2025
|
| 9. |
Ray, R., Sardar, S., Tiew, F.N.H., Adeyinka-Ojo, S.F., Chitra, S.S., Alim, M.A., & Sobhan, S.
"Perceived Benefits of Micro and Small Enterprises in Developing Pro-Poor Tourism"
Journal of Environmental Management and Tourism, 104(8/72), 3049-3061.
Published: December 2023
|
| 10. |
Ghosh, T., Hossain, J., Bala, T., Sakib, A. I., & Alim, M. A. (2023)
"How Value Consciousness, Customer Engagement, and Trust Create Brand Loyalty: Luxury Brand and Social Media Marketing Perspective"
Academy of Marketing Studies Journal, 27(S6), 1-15. (An ABDC ranked 'B')
Published: April 2023
|
| 11. |
Alim, M.A., Tan, K-L., Jee, T.W., Voon, B.H., Hossain, M.J., & Mia, M.U. (2023)
"To Explain and to Predict: Analysis of Opportunity Recognition on the Relationship between Personal Factors, Environmental Factors, and Entrepreneurs’ Performance"
Asia-Pacific Journal of Business Administration, 15(5), 772-794. (Scopus, Scimago Q1, IF: 4.60)
Published: March 2023
|
| 12. |
Alim, M.A., Ray, R., Rahman, M.H., Hossain, M.J., Shabbir, R., & Rashed, M.A.K. (2022)
"The Role of Tourism Supply Chain Management in Developing Informal Empowerment of Rural Communities in Bangladesh"
International Journal of Agile Systems and Management, 15(4), 349-366. (Scopus, Scimago Q1, IF: 2.50)
Published: December 2022
|
| 13. |
Ali, M.D., Tuhin, R., Alim, M.A., Rokonuzzaman, M., Rahman, S.M., Nuruzzaman, M (2022)
"Acceptance and Use of ICT in Tourism: The Modified UTAUT Model"
Journal of Tourism Futures (Scopus, Scimago Q1, IF: 2.03) Forthcoming
Published: August 2022
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| 14. |
Alim, M.A., Jee, T.W., Voon, M.L., Ngui, K.S., & Kasuma, J. (2021)
"Tourism Development through Communities’ Support: Rural Communities’ Perspective"
Geo Journal of Tourism and Geosites (Scopus, Scimago Q2, IF: 2.236), 39(4), 1473-1482.
Published: December 2021
|
| 15. |
Hossain, M.J., Saleh, M.A., Ali, M.B., & Alim, M.A.
"The Role of Media, and the Government in Promotional Activities, and Its Impact on the Development of Ecotourism: An Empirical Investigation"
Journal of Ecotourism (Scopus, Scimago Q1, IF: 2.90) Forthcoming)
Published: December 2021
|
| 16. |
Rana, M.M., Tuhin, M. R., Alim, M. A., Rokonuzzaman, M., Nuruzzaman, M., & Ali, M. B. (2021)
"Education Tourism: An Alternative Approach for Sustainable Tourism Development"
Journal of Marketing, University of Rajshahi (Forthcoming).
Published: July 2021
|
| 17. |
Islam, M.R., Alim, M.A., Ara, M.A., & Hossain, M.J. (2021)
"Service Quality Dimensions and Patients’ Loyalty: A Developing Country Perspectives"
Annals of the Romanian Society for Cell Biology (Scopus, Scimago Q3, IF: 0.90), 25(6), 20677-20691.
Published: July 2021
|
| 18. |
Alim, M. A., Ali, M. B., Ara, M. A., Rokonuzzaman, M., Sultana, M., Akter, M., & Biswas, R. (2021)
"Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective"
Rajshahi University Journal of Social Science and Business Studies, 25, 49-62.
Published: January 2021
|
| 19. |
Akter, M., Alim, M. A., Sabbir, R., Ali, M. B., Jee, T. W., & Ali, J. K. (2020)
"The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises."
Asian Journal of Business and Accounting (Scopus, Scimago Q3, IF: 0.74), 13(2), 27-47.
Published: December 2020
|
| 20. |
Rahman, M. S., Ara., M. A., Alim, M. A., Jee, T. W., & Lim, R. T. H. (2020)
"Consumers’ Actual Purchase Behaviour towards Green Products in Bangladesh"
Malaysian Journal of Consumer and Family Economics (Scopus, Scimago Q3, IF: 0.15), 25, 92-120.
Published: November 2020
|
| 21. |
Karmoker, M., Mia, M. U., Biswas, R., Hossain, M. J., Ara, M. A., & Alim, M. A. (2020)
"Entrepreneurial Intention of University Graduates of Bangladesh: Looking for New Economic Opportunities"
Advances in Economics and Business, 8(6), 311-320.
Published: October 2020
|
| 22. |
Huda, M. N., Hossain, H., Sabur, M. A., Sina, M. A., & Alim, M. A. (2020)
"Diagnosis of Financial Health of Selected Garment Factories in Bangladesh: An Application of Dupont Analysis"
International Journal of Research and Analytical Reviews, 7(3), 614-621.
Published: September 2020
|
| 23. |
Alim, M. A., & Huda, M. N. (2020)
"Key Factors Influencing Local Residents’ Attitudes towards Expanding Tourism Projects in Bangladesh"
Journal of the Faculty of Business Administration, Islamic University Studies (Part- C)
Published: July 2020
|
| 24. |
Tuhin, M.R., Ali, M.B., Nuruzzaman, M., Alim, M.A., Sakib, M.S., & Sarker, M.O.F. (2020)
"Can Customer Satisfaction be Gained through Brand Image and Perceived Value?"
Jahangirnagar University Journal of Marketing, 8, 95-109.
Published: June 2020
|
| 25. |
Hasan, M. M., Alaluddin, M., Alim, M. A., Ali, M. B., Azad., M. R. (2020)
"The Effects of Corporate Image, Service Quality, Consumer Satisfaction and Perceived Value on Consumer Loyalty: A Field Experience."
International Review of Business Research Papers, 16(1), 160-176.
Published: March 2020
|
| 26. |
Jee, T. W., Ting, H-Bun., & Alim, M.A. (2019)
"Community Based Tourism Re-visit Intention: Tourists' Perspective"
International Journal of Business and Society (Scopus, Scimago Q3, IF: 0.92), 20(2), 585-604
Published: June 2019
|
| 27. |
Alim, M. A., Emon, M. A. I., & Biswas, R. (2018)
"SMEs' Wasted Opportunity to Enhance Economic Development of Bangladesh"
Journal of the Institute of Bangladesh Studies, 41, 67-80.
Published: December 2018
|
| 28. |
Alim, M. A., Ray, R., & Hossain, M. E. (2016)
"Visitors' Perception towards Tour Destinations: A Study on Padma Garden"
Journal of Business Studies, 9, 95-116.
Published: July 2016
|
| 29. |
Hossain, M. E., & Alim, M. A. (2016)
"Choice Behaviour of Visitors towards the Beach Tourism in Bangladesh"
Journal of the Institute of Bangladesh Studies, 37, 135-152.
Published: January 2016
|
Conference
| 1. |
Alim, M.A. (2026)
"Keynote Speech"
The Modern & Fresh Approach on How to Conduct High-Quality Research in Business, Varendra University, Rajshahi, Bangladesh, June 9, 2026.
Published: June 2026
|
| 2. |
Alim, M.A., Ghosh, T., & Hossain, J. (2023)
"How Informativeness and Advertising Value in Social Media Advertising Contribute to Consumers' Purchase Intention?"
1st International Conference on the Art of Social Changes, hosted by Rabindra University, Bangladesh (15-17 June 2023)
Published: June 2023
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| 3. |
Sardar, S., Hossain, I., Siddik, B. A., & Alim, M.A. (2022)
"Driving Forces to Raise Awareness About Fourth Industrial Revolution (4IR): Pathways to Developing Nations"
International Conference on 4IR for Emerging Future, 4-5 November, 2022
Published: November 2022
|
| 4. |
Shafiullah, M., Sazid, Y.K., Datta, K., Huq, M.Fida-ul., Akib, A.A., Hossain, M.J., & Alim, M.A.
"Omni-channel Customer Experience and Repurchase Behavior toward Fashion Brands in Bangladesh"
2022 MAG Scholar Conference in Business, Marketing, & Tourism (MAG2022), Bansomdejchaopraya Rajabhat University (BSRU), Bangkok, Thailand (November 10-13, 2022).
Published: November 2022
|
| 5. |
Uddin, M.A., Hasan, M.M., Ghosh, T., Sardar, S., & Alim, M.A. (2021)
"How Perceived Value, Destination Image, and Experience Quality Affect on Tourists’ Destination Loyalty in Post Pandemic Environment"
Asia Pacific Marketing & Management Conference in Malaysia
Published: August 2021
|
| 6. |
Shanta, S.E., Hossain, M.J., Alim, M.A., & Ara, M.A. (2021)
"Consumers’ Organic Food Purchase Behaviour in Bangladesh: An Extended Theory of Planned Behaviour Approach"
Asia Pacific Marketing & Management Conference in Malaysia
Published: August 2021
|
| 7. |
Hossain, M.J., Alim, M.A., & Shanta, S.E. (2021)
"The Robustness of Brand Passion and Brand Loyalty in Social Media and Consumers' Luxury Brands Purchase Intention"
Proceedings of International Conference on Management & Entrepreneurship organised by Swinburne University of Technology, Malaysia, 22-24 July, 2021.
Published: July 2021
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| 8. |
Ghosh, T., Alim, M.A., & Hossain, M.J. (2021)
"The Role of Value Consciousness and Customer Engagement toward Brand Loyalty in Social Media Marketing: Luxury Brands Perspective"
Proceedings of International Conference on Management & Entrepreneurship organised by Swinburn University of Technology, Malaysia, 22-24 July, 2021.
Published: July 2021
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| 9. |
Hossain, M.J., Ali, M.B., Saleh, M.A., Alim, M.A., & Rokonuzzaman, M. (2021)
"The Role of Media and Government in Promotional Activities for Ecotourism
Development: An Empirical Investigation."
Proceedings of International Conference on Re-Inventing The Future of Work and Business: Challenges, Opportunities and The Path Ahead, organized by KIIT, India. February 27-28, 2021.
Published: February 2021
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| 10. |
Alim, M.A., Ara, M.A., Chowdhury, M.I.K., Ghosh, T., & Akter, M. (2021)
"Tourists’ Information Sharing Intention in Social Media: An Empirical Study in Bangladesh"
Proceedings of International Conference on Interdisciplinary Research in Technology & Management, jointly organized by Institute of Engineering and Management, Kolkata, and University of Engineering and Management, Kolkata & Jaipur. February 26-28, 2021,
Published: February 2021
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| 11. |
Alim, M.A., Ara, M.A., Alam, R., & Ghosh, T. (2020)
"Does Social Media Advertising Enhance Consumers’ Purchase Intention?"
Proceedings of 3rd Research Conference on Business Studies, University of Jaffna, Sri Lanka, 26 October, 2020, pp. 388-395.
Published: October 2020
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| 12. |
Hasan, M., Alaluddin, M., Alim, M. A., & Ali, M. B. (2019)
"Examining Consumer Loyalty: The Effects of Corporate Image, Service Quality, Customer Satisfaction, and Perceived Value."
BIAM Foundation, Dhaka, Bangladesh. 27-28 December, 2019
Published: December 2019
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| 13. |
Akter, M., Alim, M. A., & Ali, M. B. (2019)
"Testing Small and Medium Tourism Enterprises Performance: The Mediating Effects of Place Satisfaction, and Support for Community"
BIAM Foundation, Dhaka, Bangladesh. 27-28 December, 2019.
Published: December 2019
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| 14. |
Ray, R., Hossain, M. E., Alim, M. A., & Hossain, M. I. (2013)
"Factors Influencing Visitors for Visiting towards Shaheed A. H. M. Kamaruzzaman Central Park and Zoo, Rajshahi, Bangladesh."
Proceedings of 1st International Conference on Entrepreneurship, SMEs Development and Management (ICESMD-2013), Faculty of Business Studies, University of Rajshahi in Bangladesh
Published: March 2013
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| 15. |
Hossain, M. I., Hossain, M. E., Ray, R., & Alim, M. A. (2013)
"Measuring Visitors’ Attitude towards Zia Park at Rajshahi in Bangladesh."
Proceedings of 1st International Conference on Entrepreneurship, SMEs Development and Management (ICESMD-2013), Faculty of Business Studies, University of Rajshahi in Bangladesh
Published: March 2013
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Report
| 1. |
Alim, M.A., & Ara, M.A. (2021)
"Effects of Social Media-Driven Advertising on Consumers’ Smartphone Purchase Intention in Bangladesh"
Faculty of Business Studies, University of Rajshahi, Rajshahi University Research Grants (Funded by the University Grant Commission of Bangladesh).
Published: December 2021
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| 2. |
Alim, M.A. (2019).
"Effects of Residents’ Perceptions of Tourism Impact and Community Participation on the Intention to Support Tourism Development: Evidence from Bangladesh"
Faculty of Business, Design, and Arts, Swinburne University of Technology, Malaysia.
Published: July 2019
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Not Available
Dr. Md. Abdul Alim is an Associate Professor at the Department of Marketing, University of Rajshahi in Bangladesh. He has obtained PhD degree from Griffith University, Australia, and a Master of Business (Research) degree from the Swinburne University of Technology, Malaysia. Prior to this, he has also received his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) from the University of Rajshahi, Bangladesh. His research interest mainly addresses Digital and Influencer Marketing, Sustainable Consumption, Entrepreneurship, and Tourism Enterprises. He has extensive methodological expertise spanning Systematic Literature Review, Survey-based research, and Experimental Design. He has published over 30 journal articles in internationally recognized journals and also supervised a number of post-graduate students at the Department of Marketing, University of Rajshahi in Bangladesh.