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rudra@ru.ac.bd

Room # 405, Rabindranath Tagore Academic Building, Department of Marketing, University of Rajshahi. Email: rudra@ru.ac.bd Contact: (0721) 711135


RUDRENDU RAY
ASSOCIATE PROFESSOR
Marketing

Education Summary  
MPhil (Curtin University, Malaysia); MBA (R.U.); BBA (R.U.)
Research Interest  
Social Media Marketing, Micro and Small Enterprises (MSEs), Entrepreneurship, Tourism Management
Level Institution Year
Masters
(Master of Philosophy)		 Curtin University 2019
Masters
(MBA)		 University of Rajshahi 2008
Bachelor/Honors
(BBA)		 University of Rajshahi 2007
Higher Secondary
(HSC)		 Cantonment College, Jessore 2002
Secondary
(SSC)		 Bajua Union High School 2000

Experience in Rajshahi University

Duration Organization/Institute Position
2020-10-01 to Department of Marketing Associate Professor
2014-01-22 to 2020-09-30 Department of Marketing Assistant Professor
2011-01-22 to 2014-01-21 Department of Marketing Lecturer

Experience in other Organization/Institute

Not Available

Journal

1. Hassan, K., Ray, R., & Nayeema, N. (2021) "Tourist Behavioural Intention in Coastal Tourism Settings: Examining the Mediating Role of Attitude to Behaviour. Tourism Planning & Development. (An ABDC Rank ‘B’ Journal; Scopus Indexed, Q1)." Under Review

Published: November 2021
2. Alim, M.A., Ray, R., Rahman, M.H., Hossain, M.J., Shabbir, R., & Rashed, M.A.K. (2021) "The Role of Tourism Supply Chain Management in Developing Informal Empowerment of Rural Communities in Bangladesh. International Journal of Agile Systems and Management (Scopus, Q1, IF: 2.50)" Under Review

Published: October 2021
3. Sardar, S., Hossain, E., Kamruzzaman, M., & Ray, R. (2021) "ICT Applications in Tourism and Hospitality Industry of Bangladesh: A Research Review. IJRDO - Journal of Business Management." Vol. 7, No. 6, 64-74

Published: May 2021

External Link
4. Khatun, M. T., Ray, R., & Hossain, M, I. (2019) "Students’ Perception on Travel Agency in Bangladesh: A Case Study on Rajshahi University." BAUET JOURNAL. Vol. 2, No. 1, 105-113

Published: March 2019
5. Ray, R., & Rahman, M. (2016) "Measuring Students’ Satisfaction towards Different Tourism Destinations in Rajshahi: An Application of Expectancy Disconfirmation Theory." Bangladesh Journal of Tourism. Vol. 1, No. 3, 41-60.

Published: September 2016
6. Alim, M. A., Ray, R., Hossain, M. E. (2015) "Visitors’ Perception towards Tour Destination: A study on Padma Garden." Journal of Business Studies. Vol. 9, No.5, 95-116.

Published: November 2015
7. Ray, R., & Hossain, E. (2014) "Visitors’ Attitude towards Recreation Parks in Bangladesh: An Inquiry into Shaheed A. H. M. Kamaruzzaman Central Park and Zoo, Rajshahi, Bangladesh." Journal of Business Studies. Vol. 8, No.3, 49-68

Published: October 2014

Conference

1. Ray, R., Adeyinka-Ojo, S.; & Shaikh, J.M. (2018) "Role of Micro and Small Tourism Enterprises in Poverty Alleviation: A Critical Literature Review" One Curtin International Postgraduate Conference (OCPC) Miri, Malaysia-November 26-28, 2018

Published: November 2018
2. Ray, R., Azam, M. S., Hossain, E., & Pramanik, S. A. K. (2014) "Factors Affecting Museum Visit Behavior in Bangladesh: An Exploratory Analysis" International Conference on Entrepreneurship and Business Management (ICEBM 2014), Penang, Malaysia – November 6-7, 2014.

Published: November 2014
3. Ray, R., Hossain, M. E., Alim, M. A., & Hossain, M. I. (2013) "Factors Influencing Visitors for Visiting towards Shaheed A. H. M. Kamaruzzaman Central Park and Zoo, Rajshahi, Bangladesh." 1st International Conference on Entrepreneurship, SMEs Development and Management (ICESDM 2013) in Bangladesh.

Published: March 2013
4. Hossain, M. I., Hossain, M. E., Alim, M. A., & Ray, R. (2013) "Measuring Visitors’ Attitude towards Zia Park at Rajshahi in Bangladesh." 1st International Conference on Entrepreneurship, SMEs Development and Management (ICESDM 2013) in Bangladesh.

Published: March 2013

Marketing Management, International Business, Principles of Marketing, Service Marketing

Description Not Provided

Running

Management Information System, Human Resource Management, Principles of Finance, Entrepreneurship Development, International Marketing, Pricing Theory and Practices, Macro Economics

Description Not Provided

Mr. Rudrendu Ray is an Associate Professor at the Department of Marketing, University of Rajshahi in Bangladesh. Recently, he has obtained a Master of Philosophy (MPhil) degree under the Faculty of Business, Curtin University, Malaysia. Prior to this, he has also received his Master of Business Administration (MBA) from the University of Rajshahi, Bangladesh. He has nine years of teaching experience in the field of Marketing.

His research interest mainly addresses Social Media Marketing, Micro and Small Enterprises (MSEs), Entrepreneurship, and Tourism Management. Along with Qualitative Method, his research mainly focused on the Quantitative approach using Partial Least Squares-based Structural Equation Modelling (PLS-SEM). He has published several articles in different recognized scholarly journals.


He received various prestigious scholarships which include the Australian Government supported Curtin Sarawak Post Graduate Research Scholarship (CSPRS) for MPhil and Nippon Foundation, Japan-funded Bangladesh Scholarship Council (BSC) for BBA. He supervises many research students at MBA level at the Department of Marketing, University of Rajshahi.

 

In addition, Mr. Ray also served as an Assistant Proctor at the University of Rajshahi, Bangladesh from 6th October 2013 to 5th October 2016.  

Not Available