RU | profile

hmikbal77ru@ru.ac.bd or hmikbal77ru@gmail.com

ROOM # 404, DEPT. OF MARKETING, UNIVERSITY OF RAJSHAHI, RAJSHAHI-6206, BANGLADESH.

MD. IKBAL HOSSAIN
ASSOCIATE PROFESSOR
Marketing

Education Summary: MPhil (RU), MBA(RU), BBA(RU)
Research Interest: Marketing Research, Consumer Behavior, Brand Management, Tourism Management, Destination Image, Destination Personality, Destination Branding

Level	Institution	Year
Masters (Master of Philosophy (MPhil))	Rajshahi University	2020
Masters (MBA)	Rajshahi University	2008
Bachelor/Honors (BBA)	Rajshahi University	2007
Higher Secondary (HSC)	Shimanta Adarsha College	2002
Secondary (SSC)	Rashida Begum Secondary High School	2000

Experience in Rajshahi University

Duration	Organization/Institute	Position
2021-02-27 to	Department of Marketing	Associate Professor
2014-01-22 to 2021-02-27	Department of Marketing	Assistant Professor
2011-01-22 to 2014-01-21	Department of Marketing	Lecturer

Experience in other Organization/Institute

Not Available

Journal

1.	Haque, M. A., Hossain. M.I., Islaqm, M. M., Saha, A., Rahman, Z., Aziz, D. A. B. "Information Resources Management in the Tewnty-First Century: Challenges, Prospects, and the Librarian’s Role." American Journal of Information Science and Technology. 7(3), 122-134. Published: August 2023 External Link
2.	Haque, M. A., Zhang, X., Akanda, A. E. A., Hasan, M. N., Islam, M. M., Saha, A., Hossain, M. I., & Rahman, Z. "Knowledge Sharing among Students in Social Media: The Mediating Role of Family and Technology Supports in the Academic Development Nexus in an Emerging Country" Sustainability, 15(13), 1-27 Published: June 2023 External Link
3.	Rekha, R. S., & Hossain, M. I. "The Effect of COVID-19 on the Profitability of Commercial Banks in Bangladesh." Journal of Business Studies, 3(1), 197–215 Published: November 2022 External Link
4.	Ray, R., Tiew, F. N. H., Adeyinka-Ojo, S. F., Chitra, S.S., Hossain, M. I., and Sardar, S. "Micro and Small Enterprises Engagement in Pro-poor Tourism: Challenges and Solutions." Review of International Geographical Education, 11 (8)., 46-59 Published: February 2021 External Link
5.	Sardar, S., Hossain, M. E., Hossain, M. I., & Shaheen, M. S. "Factors Affecting Visitors’ Satisfaction: An Empirical Study on the Paharpur Buddha Vihara, Naogaon, Rajshahi." International Journal of Management and Accounting, Vol-2, No- 4, P. 61-73. Published: August 2020 External Link
6.	Rekha, R. S., Hossain, M. I., & Rana, M. "Measuring Financial Inclusion Index in Bangladesh: A Multidimensional Approach" Pabna University of Science and Technology Studies, Vol-4, Issue-2, No-11, P. 75-84 Published: June 2020
7.	Hossain, M. I., Hossain, M. E., & Roy, S. S. "The Application of Theory of Planned Behavior in Event Tourism: An Empirical Study at Rajshahi University in Bangladesh." Journal of Business Studies, Vol-11(2), No- 1, P. 1-20. Published: January 2020
8.	Khatun, M. T., Ray, R., & Hossain, M, I. "Students’ Perception on Travel Agency in Bangladesh: A Case Study on Rajshahi TitleUniversity." BAUET JOURNAL. Vol- 2, No.-1, p.105-113 Published: March 2019
9.	Rekha, R. S., & Hossain, M. I "Effect of E-banking Services on Customer Satisfaction: A Study on ATM Card Users in Bangladesh" Pabna University of Science and Technology Studies, Vol- 3 ( 1), No-7, P. 46-54 Published: December 2018
10.	Rekha, R. S., Islam, M. A., & Hossain, M. I. "Measuring Customer Satisfaction Using ATM Card in Bangladesh: An Application of Expectancy-Disconfirmation Theory" International Journal of Research in Commerce & Management, Vol-7; Issue-10; No-6, P. 24-30. Published: October 2016 External Link
11.	Rekha, R. S., Kamruzzaman, M., & Hossain, M. I. "Factors Affecting University Student’s Satisfaction toward Mobile Operator Services: An Empirical Study at Rajshahi in Bangladesh." The International Journal of Business & Management, Vol-4, Issue-10, No-33, P. 176-185 Published: October 2016 External Link
12.	Hossain, M. I., Rekha, R. S., & Hossain, M. E. "Influence of Cognitive and Affective Image on a Recreational Park: An Empirical Study." Journal of Business Studies, Vol-9, P. 113-130. Published: September 2016
13.	Hossain, M. I., & Ara, M. A. "The Effect of Cognitive Image on Satisfaction and Loyalty of Visitors: An Empirical Study on Puthia Rajbari." Bangladesh Journal of Tourism, Vol-1, No-6, P. 63-73. Published: August 2016
14.	Hossain, M. I., & Hossain, M. E. "Visitors Attitude towards a Tourism Destination: An Exploratory Study on Zia Park," Journal of Business Studies, Vol-6, P. 201-224 Published: September 2014

Conference

1.	Hossain, M. I., & Hossain, M. E. "Factors Influencing Destination Image for Tourism Development: A Study on Beach Tourism in Bangladesh." 16th Asian Business Research Conference, BIAM Foundation, Dhaka, Bangladesh Published: December 2019
2.	Hossain, M. I., & Hossain, M. E. "Formation of Tourists' Perceived Image: A Study on Cox's Bazar in Bangladesh" 16th Asian Business Research Conference, BIAM Foundation, Dhaka, Bangladesh. Published: December 2019
3.	Hossain, M. I., Rekha, R. S., & Hossain, M. E. "The Application of Theory of Planned Behavior in Event Tourism: An Empirical Study at Rajshahi University in Bangladesh." International Conference on Business and Sustainable Development (ICBSD), Faculty of Business Studies, University of Rajshahi, Rajshahi, Bangladesh Published: March 2018
4.	Hossain, M. I., & Hossain, M. E. "Factors Affecting Visitors' Satisfaction toward Puthia Rajbari in Rajshahi, Bangladesh." International Research Conference on Business Management (IRCBiM), IDM Nations Campus, Colombo, SRILANKA. Published: December 2017
5.	Hossain, M. I., Saha, S. K., & Hossain, M. E. "Influence of Cognitive and Affective Image on Overall Destination Image: An Empirical Study on Park" 11th Asian Business Research Conference, BIAM Foundation, Dhaka, Bangladesh. Published: December 2014
6.	Ray, R., Hossain, M. E., Alim, M. A., & Hossain, M. I. "Factors Influencing Visitors for Visiting towards Shaheed A. H. M. Kamaruzzaman Central Park and Zoo, Rajshahi, Bangladesh" 1 st International Conference on Entrepreneurship, SMEs Development and Management (ICESDM) 2013, Faculty of Business, University of Rajshahi, Bangladesh Published: August 2013 External Link
7.	Hossain, M. I., Hossain, M. E., Alim, M. A., & Ray, R. "Measuring Visitors’ Attitude towards Zia Park at Rajshahi in Bangladesh" 1st International Conference on Entrepreneurship, SMEs Development and Management (ICESDM 2013), Faculty of Business, University of Rajshahi, Bangladesh Published: August 2013 External Link

Marketing Management MBA, Department of Business Administration, Varendra University
Consumer Behavior EMBA, Department of Marketing, Rajshahi University
Brand Management EMBA, Department of Marketing, Rajshahi University
Principles and Practices of Accounting BBA & EMBA, Department of Marketing, Rajshahi University Running
Principles of Cost and Management Accounting BBA, Department of Marketing, Rajshahi University Running
Strategic Marketing EMBA, Department of Marketing, Rajshahi University Running
Service Marketing MBA, Department of Business Administration, Varendra University
Entrepreneurship Development EMBA, Department of Marketing, Rajshahi University
Micro Economics BBA, Department of Marketing, Rajshahi University Running
Project Planning and Implementation BBA, Department of Marketing, Rajshahi University Running
Introduction to Business BBA, Department of Marketing, Rajshahi University

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