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shital.sohani@ru.ac.bd

Room No. 319, Department of Marketing, Faculty of Business Administration, Rabindranath Tagore Aademic Bhaban, University of Rajshahi, Rajshahi


SHITAL SOHANI CHITRA
ASSOCIATE PROFESSOR
Marketing

Education Summary  
MPhil (RU), MBA (RU), BBA (RU)
Research Interest  
Consumer Behavior, Customer Analytics, Heritage Tourism, Social Media Marketing
Level Institution Year
Masters
(MPhil)		 Rajshahi University 2020
Masters
(MBA)		 Rajshahi University 2008
Bachelor/Honors
(BBA)		 Rajshahi University 2007
Higher Secondary
(HSC)		 Ishurdi Woman College 2003
Secondary
(SSC)		 Ishurdi Girls High School 2001

Experience in Rajshahi University

Duration Organization/Institute Position
2021-02-27 to Marketing ASSOCIATE PROFESSOR
2014-01-22 to 2021-02-26 Marketing ASSISTANT PROFESSOR
2011-01-22 to 2014-01-21 Marketing LECTURER

Experience in other Organization/Institute

Not Available

Journal

1. Sojib, M. T. H. S., Avi, M. A. R., Shompa, H. Y. B. & Chitra, S.S. "Factors affecting travel decision: Astudy on urban Generation Z in Bangladesh" Journal of Business Studies, Vol. 13, No. 2, 83-92

Published: November 2023
2. Sardar S, Ray R, Hasan MK, Chitra SS, Parvez ATMS and Avi MAR "Assessing the Effects of COVID-19 on Restaurant Business From Restaurant Owners’ Perspective" Front. Psychol., Volume 13 - 2022 | https://doi.org/10.3389/fpsyg.2022.849249

Published: April 2022
3. Ray, R., Tiew, F. H. N., Adeyinka-Ojo, Chitra, S. S., Hossain, I. H., & Sardar, S "Micro and Small Enterprises Engagement in Pro-poor Tourism: Challenges and Solutions" REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION ISSN: 2146-0353 ● © RIGEO ● 11(8), SPRING, 2021

Published: February 2021
4. Chitra, S. S. "An Investigation of Visitors’ Satisfaction and Revisit Intention Towards Heritage Sites: A Case Study on Puthia Rajbari" Journal of Business Studies. Vol. 12, No.1, 124-139.

Published: January 2019
5. Chitra, S. S., & Islam, M. F. "Cultural Events in Educational Institutions: Rhetoric or Reality?." Journal of Business Studies. Vol. 11, No.1, 88-101.

Published: January 2018
6. Chitra, S. S., & Hossain, E. "Residents’ Perceptions on Pohela Boishakh at Rajshahi University: An Empirical Study" Bangladesh Journal of Tourism. Vol. 1, Issue. 1, 56-62

Published: January 2016

Business Marketing

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Taxation

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Micro Economics

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International Economics

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Bangladesh Economics

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Entrepreneurship Development and Small Business Management

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Brand Management

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Principles and Practices of Accounting

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