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majedul@ru.ac.bd; majedul@gmail.com

Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh


M. MAJEDUL ISLAM
ASSOCIATE PROFESSOR
Tourism & Hospitality Management


Education Summary  
PhD (Curtin, Australia), MBA (AIT, Thailand), MBA (RU, Bangladesh)

Research Interest  
Sustainable Marketing, Luxury Branding & Fashion Marketing, Omnichannel Experience, Digital Wellbeing, Circular Economy
Level Institution Year
Doctoral
(PhD)
Result not Found 2022
Masters
(MBA (Technology Management))
Asian Institute of Technology, Thailand 2017
Masters
(MBA (Marketing))
Rajshahi University 2004
Bachelor/Honors
(BBA (Marketing))
Rajshahi University 2003

Experience in Rajshahi University

Duration Organization/Institute Position
2020-10-01 to Department of Marketing Associate Professor
2014-01-22 to 2020-09-30 Department of Marketing Assistant Professor
2011-01-22 to 2014-01-21 Department of Marketing Lecturer

Experience in other Organization/Institute

Duration Organization/Institute Position
2005-03-20 to 2011-01-21 Commercial Division, Grameen Phone Limited Manager
2004-06-24 to 2005-03-20 DataSoft Systems Bangladesh Limited Business Development Executive

Journal

1. Rabbanee, F. K., Haque, M. M., Banik, S., & Islam, M. M. "Managing engagement in an emerging economy service" Journal of Service Theory and Practice. Vol. 29 No. 5/6, 2019 pp. 610-638

Published: September 2019
2. Mohammad Majedul Islam "Exploring Influencing Factors towards Intention and Use of Mobile Internet for Youth Consumers in Bangladesh" Universal Journal of Management, Vol. 5 No. 1, 39 – 47. DOI: 10.13189/ujm.2017.050105

Published: January 2017
3. Mohammad Majedul Islam "An Investigation of Drivers and Barriers Stimulating in the Acceptance of Mobile Payment in Bangladesh" Universal Journal of Industrial and Business Management 4(4): 104-113

Published: November 2016
4. Mohammad Majedul Islam "Understanding Consumers’ acceptance of Mobile Value Added Services in Bangladesh" International Journal of Multidisciplinary and Current research

Published: September 2016
5. Mohammad Majedul Islam and Md. Enayet Hossain "An Investigation of Consumers' Acceptance of Mobile Banking in Bangladesh" International Journal of Innovation in the Digital Economy (IJIDE) 6 (3), 16-32

Published: July 2015
6. Mohammad Majedul Islam and Md. Enayet Hossain "Factors Affecting University Students Attitudes towards Mobile Internet in Bangladesh" Journal of Business Studies 6, 47-64

Published: March 2013
7. Mohammad Majedul Islam "An Analysis of the Strategies of the Mobile Network Operators in Bangladesh" Journal of Business Studies, Vol. 4, pp. 85-89

Published: July 2012

Conference

1. Islam, M. M., Rabbanee, F. K., & Quaddus, M. (2021) "Luxury Brand Experience and Pro-brand Social Media Behaviour" ANZMAC, Melbourne, Australia, 29 November - 1

Published: December 2021
2. Islam, M. M., Rabbanee, F. K., & Quaddus, M. "Luxury Store Attributes and Customer Relationships – Exploring the Role of Luxury Brand Types" THE MYSTIQUE OF LUXURY BRANDS CONFERENCE, Tokyo, Japan

Published: September 2019
3. Quaddus, M., Islam, M. M., & Rabbanee, F. K. "Network Analysis of Luxury Brand’s Knowledge Exchange in Social Media: A Preliminary Study" THE MYSTIQUE OF LUXURY BRANDS CONFERENCE, Tokyo, Japan

Published: September 2019
4. Mohammad Majedul Islam "Driving Factors Affecting Users Acceptance Towards Mobile Value Added Services in Bangladesh" XIV International Business and Economy Conference Bangkok, Thailand

Published: January 2015
5. Mohammad Majedul Islam and Md. Enayet Hossain "Consumers’ Attitudes towards Mobile Banking in Bangladesh" The Second International Conference on E-Technologies and Business on the Web, Kuala Lampur, Malyasia

Published: October 2014
6. Mohammad Majedul Islam and Md. Enayet Hossain "University Students’ Attitude towards Mobile Internet Uses: A Study on Four Universities in Northern Region of Bangladesh" 1st International Conference on Entrepreneurship, SMEs Development,and Management

Published: June 2013

Retail Management

Description Not Provided

Pricing Theory and Practices

Description Not Provided

Selling and Sales force Management

Description Not Provided

Project Management

Description Not Provided

Digital Marketing Strategies

Description Not Provided

Mohammad Majedul Islam is an Associate Professor in the Department of Marketing at the University of Rajshahi, Bangladesh. His teaching area includes Electronic and Mobile Commerce, Internet Marketing and Retail Management. He is currently doing PhD at the School of Marketing at Curtin University, Australia. He has completed an MBA in Technology Management from the School of Management (SOM) at the Asian Institute of Technology, Thailand. He did his first MBA in Marketing from the Department of Marketing at the University of Rajshahi, Bangladesh. He has eight years of teaching experience in the field of marketing. Earlier in his academic career, he had six years of managerial experience in GrameenPhone which is the leading telecommunication company in Bangladesh. His broad research interests include customer experience, digital well-being, and technology management. His publications focus on consumers’ attitudes and acceptance of mobile technology uses in banks and financial services which appeared in different peer-reviewed academic journals. Further, Mr Islam involved himself as an advisor in various different volunteer associations at the University of Rajshahi like the Rotaract Club, Career Club, Debate Club, Environment Club, etc.

  • Internet Marketing
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  • Retail Management
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  • Electronic and Mobile Commerce
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